By Reese's Purpose • June 13, 2026

On June 13th, we celebrate Reese. She should be seven years old.
There should be balloons and cake and messy frosting smiles and a house full of laughter. There should be photos taken every year in the same spot to see how much she's grown. There should be a future unfolding in front of her. Instead, we carry her in a different way now. But we still celebrate her, because Reese did not leave this world without changing it.
Reese is a world changer.
Since she passed away, her name has become movement, protection, and prevention across homes, hospitals, industries, and policy.
Because of her, Reese's Law was passed, strengthening protections around button batteries and helping reduce risk for children in homes across the country.
Because of her, new conversations are happening every day in emergency rooms, pediatric offices, and public health spaces, conversations that are helping parents recognize danger faster and act sooner.
Because of her, awareness around button batteries and hidden household hazards has expanded from something few people knew about to something families now actively look for and prevent.
Because of her, innovation is happening. Safer product design, improved packaging, and industry accountability are becoming part of the standard conversation around child safety, including collaborations with manufacturers working to reduce preventable risks in everyday products.
Because of her, education has reached parents, caregivers, teachers, and medical professionals, helping people understand not just what button batteries are, but how quickly they can become dangerous.
Because of her, a global movement exists. One that speaks across borders, sharing prevention strategies and raising awareness about hidden hazards in the home so fewer families experience what ours did.
Because of her, Reese's Purpose exists, not just as a name, but as a voice. A voice that advocates, educates, supports families in crisis, and works alongside hospitals, safety experts, and industry partners to prevent other families from living this story.
A voice that speaks internationally.
A voice that helps write standards and push for stronger safety expectations through collaboration with organizations like ASTM and other product safety groups.
A voice that stands with families in the hardest moments and refuses to let their stories be forgotten.
Reese didn't get to grow up.
But she changed the systems that shape childhood.
That is what a world changer is.
Not someone defined by how long they lived, but by how deeply their life altered what comes after them.
At Reese's Purpose, we see her impact every day: in the laws that now exist, in the questions parents are asking, in the products being redesigned, in the awareness that saves lives quietly and quickly, and in the families who will never know her name but will live because of what her life created.
So today, we don't only grieve what should have been.
We honor what is.
Happy birthday, Reese.
You are loved. You are missed. You are changing the world.
Our world changer. Always.
Insights to fuel your marketing business
Sign up to get industry insights, trends, and more in your inbox.
Contact Us
We will get back to you as soon as possible.
Please try again later.
SHARE THIS
Latest Posts
Stay close
We send a note when something changes. New legislation. A serious recall. A new partner. A milestone in the work. No spam. Just a word directly from us.
Suspect a child has swallowed a button battery?
Time matters. A button battery lodged in a child's esophagus can cause serious tissue damage in two hours. Do not wait for symptoms. Call the National Battery Ingestion Hotline immediately, and go to a hospital emergency department that has both an operating room and X-ray capability.








